Distinguished “Engineer”

Published July 28, 2007 IBM Leave a Comment

Scoble interviews an IBM Distinguished Engineer (DE) about Marketing, and expects that to be a surprise. It might be to someone outside IBM, but given that my last meeting with a DE ended with a discussion on Economic theory, it comes as little surprise to me – in my opinion, even technical leaders in a technical company have to understand the business world around them to do their jobs well.

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