I just searched the IBM intranet to find information about the medical insurance cover we have for overseas business travel. The intranet is a big place so I wasn’t optimistic that this would turn out well. And were we limited to the standard search I would’ve been right. The top 10 results were related to travel and insurance but not what I was looking for.
At the top of the page was the ‘dogear’ results – our tagged bookmark service like del.icio.us and the first result was the exact page I was looking for.
More than that, the name associated with the result was…. D. Illsley. 14 months on, I’d forgotten I’d bookmarked the page, but dogear hadn’t. It’s total chance that I was clearly the first person to dogear that page (which is why my name is associated with it) but because someone had, I’ve saved a lot of time (and probably others have too).
So how does the computer know what’s important? I told it.


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